NOSSA FAMÍLIA. #MYCALVINS

Seja pelo sangue ou por valores compartilhados, família é o que você constrói. Laços de indivíduos, unificados e inquebráveis. Essa é nossa família. Qual é a sua?

NOSSOS SONHOS NOSSAS REALIDADES NOSSOS ÍCONES
NOSSAS AMBIÇÕES NOSSOS MOMENTOS
NOSSAS HISTÓRIAS NOSSO ESTILO NOSSO MUNDO
NOSSA FAMILIA #MYCALVINS

The reimagined #MYCALVINS shifts the hashtag’s global phenomenon from selfies to a statement of togetherness and a rallying cry for unity. The campaign’s stars span genres, generations, and cultural milieus, made up of families both born and found. From the kindred musicians who surround creative powerhouses A$AP Rocky and Solange, to an intimate glimpse of the women of perhaps America’s most famous family, the Kardashian-Jenners, and rising stars Kaia and Presley Gerber, Lulu, Paris Jackson, and Millie Bobby Brown, each cast embodies a patchwork of strong individuals.

Underscored by the rich and deeply rooted iconography of the classic, homespun American quilt, the campaign imagery captures these bonds and brings to life different ways we can inspire to connect with one another, and celebrate the things that unite us. Dressed in iconic CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR—storied cornerstones not of only the CALVIN KLEIN brand, but of American style itself—the cast embody a kaleidoscopic vision of America, and of family: singular, universal, and enduring.